We all remember the people we met, campaigned, and often made friends with during the referendum campaign. However, were the people we met representative of the campaigners as a whole? Who were they all? If the Telegraph were to be believed then the whole campaign was just that one muscular guy in a kilt with his top off, as that seemed to be the only photo they used for the entire process.Was that really the case?
For the 126th episode of The Scottish Independence Podcast, I spoke with Dr Iain Black of Heriot-Watt University, who has conducted research with almost 1000 people who campaigned in the referendum to find out not just who the people were (age, gender, class, ethnicity), but also what people did and why they did it.
Which groups enjoyed the campaign more? Who did people think were more effective – local groups or the official Yes campaign?
The results of the study give some great insights into these questions and more.
Hope you enjoy it…
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