These are usually people that can’t find their keys or need directions or some such thing.
It’s a good and reasonable thing every so often to remind people not to be idiots, and what should or shouldn’t be considered as an emergency. Some people obviously aren’t sure about it or they wouldn’t be making such calls.
However, I just have a tiny little point about the image on the right here…
Why was it considered necessary to adorn the thing with the Union Jack?
UK is ice-cream with bits on it and all very nice or UK is so incredibly stupid that people think the dispersal of sprinkles is a matter for the emergency services?
Another option could be that as the TV companies seem to feel it necessary to call everything British This or Great British That these days, maybe this is laying the groundwork for the new programme “The Great British Idiot”.