What’s At Stake?

In the last couple of years I have begun to notice the increasing use of the term “stakeholder” in corporate fluffy-speak.

The term was first used in 1963 and in case you are still unfamiliar with it, this definition is from businessdictionary.com

A person, group, or organization that has direct or indirect stake in an organization because it can affect or be affected by the organization’s actions, objectives, and policies. Key stakeholders in a business organization include creditors, customers, directors, employees, government (and its agencies), owners (shareholders), suppliers, unions, and the community from which the business draws its resources.

The usefulness of this word is that it allows certain companies to make you feel involved. You may well be outraged by the actions of a particular company but that very outrage makes you a stakeholder as you have been affected by the activity in question.
Talking of stakeholders instead of shareholders or investors also allows organisations to hide the fact that they are shafting people for money.
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